SAN DIEGO, Calif., March 7, 2024 – Concept Decanter, a video advertising and marketing company that helps monetary advisors write, report, produce, and market distinctive, custom-created movies, at this time introduced a partnership with FMG to deliver {custom} movies to the web site platform. 

FMG is the business’s main monetary advisor web site supplier and not too long ago launched a brand new Premium Web site providing that gives advisors with enhanced customization choices and design assist. By way of the partnership, Concept Decanter will now allow FMG’s prospects to report movies within the consolation of their workplace that work completely throughout the specs of their FMG web site. The bundle contains assist planning, taking pictures, and producing video that may seamlessly combine with all new FMG Premium Web sites. Advisors can use the providing to supply a background video used for the “hero” part of their web site or report an “about us” video. For many who have an interest, there’s additionally the power to get {custom} story scripting and reside efficiency teaching throughout recording classes. The partnership is designed for advisors who need to modernize their web site and enhance search engine optimisation by including {custom} movies and need a resolution that’s each compliant and easy to execute.

“First impressions are lasting, and that’s true to your web site,” stated Concept Decanter Co-founder Laura Garfield. “Whenever you add the eye-catching movement of a {custom} background video to the highest of your homepage, you make a strong, memorable impression … and that goes a great distance!”

“Your web site is your new reception space. It’s the place prospects kind a primary impression and determine whether or not they need to take the subsequent step,” stated Susan Theder, CMO at FMG. “Video has been confirmed to extend the time guests spend in your web site, in addition to enhance conversions. But many advisors don’t know how one can produce knowledgeable video that’s worthy of being on their public web site, and as soon as they do, they need assistance including and positioning it in the very best place on their web site. That’s why this partnership is such a win-win. We’re excited to make it simpler for advisors to leverage video to raise their model picture to face out from their rivals.”

Create, Interact, and Convert with this Turnkey Answer

1. For each present FMG web site prospects and advisors who’re new to the platform, Concept Decanter will ship out a pop-up studio and direct a distant shoot to report {custom} video. The gear features a mild and two mild stands, however the centerpiece for the report session is a distant studio app downloaded to the advisor’s cellphone. Stay directing and training by the app from an Concept Decanter coach ensures nice photographs are captured.
2. As soon as the recording is completed, the video clips are uploaded from the advisor’s cellphone to Concept Decanter’s workforce {of professional} editors. The completed video is delivered to the advisor for overview after which to FMG to be constructed into the “hero” spot on the prime of the homepage.
3. Advisors wanting so as to add an additional {custom} contact to their web site even have the choice to supply a private “About Us” video that can be added to the homepage. The Concept Decanter workforce will assist plan, script, report, and edit this video, starring the advisor and the advisory workforce. And it’s all carried out remotely!

“With our distant studio, as a substitute of internet hosting a manufacturing crew in your workplace for a day, we’re getting your web site video carried out in 90 minutes,” stated Concept Decanter Co-founder Sharon Gottula. “Advisors have the prospect so as to add studio-quality video to their web sites with out the expense or problem of an on-site shoot.”

About Concept Decanter

Established in 2014 by Laura Garfield and Sharon Gottula, Concept Decanter believes within the energy of video. Garfield is a former broadcast journalist. Gottula has 20+ years {of professional} images and multimedia videography expertise. This revolutionary artistic video company not solely helps monetary advisors create participating video content material, but in addition has the business information to advise on boosting the agency’s and particular person advisors’ video advertising and marketing efforts. From constructing belief with present purchasers and strategic companions, to changing extra prospects to purchasers and rising the enterprise, video is a strong communication software – and Concept Decanter has a perfected a platform and array of service choices that attraction to any advisor who desires to be seen as probably the most credible, personable authority of their group and/or subject. Along with nurturing shopper relationships and interesting prospects, video additionally has nice search engine and viral sharing advantages. Utilizing Concept Decanter has produced hundreds of movies for advisors by the distant video service, and a whole bunch of economic advisors have watched their follow develop whereas saving themselves time, cash, and complications. Be taught extra at www.IdeaDecanter.com. 

About FMG

FMG powers an all-in-one advertising and marketing expertise platform designed for monetary advisors and insurance coverage brokers. With fashionable web sites, electronic mail and social media instruments, multimedia content material, and extra, FMG’s award-winning advertising and marketing suite makes it simple to construct your model, keep in contact with purchasers, and develop your enterprise — all from one platform. Our options clear up probably the most time-consuming advertising and marketing duties, supporting your digital presence so you’ll be able to give attention to what you do greatest: serving to your purchasers. With over 40,000 prospects, FMG provides an answer to match your advertising and marketing objectives. Whether or not you’re simply beginning or seeking to increase your enterprise additional, our experience is exhibiting off yours. Click on right here to be taught extra.