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Benefit from the present installment of “Weekend Studying For Monetary Planners” – this week’s version kicks off with the information {that a} current survey sponsored by CFP Board demonstrates the upsides of a profession in monetary planning, from a median wage of almost $200,000 to versatile work schedules and a powerful sense of function amongst advisors. As well as, associated analysis suggests additional alternatives for corporations trying to purchase and retain expertise, from offering a higher sense of autonomy to constructing efficient service groups.
Additionally in trade information this week:
- A current research finds that having an outlined advertising technique is a linchpin of promoting success, as advisors with an outlined technique had been extra more likely to have seen a rise in inbound leads throughout the previous 12 months and have extra confidence in assembly their apply targets throughout the coming yr than these with out one
- The variety of RIA-focused annuity marketplaces and their gross sales quantity continues to develop as many brokers flip to the RIA channel and commission-free annuity choices make annuities extra engaging to fee-only advisors
From there, we now have a number of articles on advisor advertising:
- How creating content material that solutions the questions of a agency’s perfect goal shopper may help it construct belief with potential shoppers even earlier than assembly with them
- How advisors can greatest leverage shopper testimonials and critiques, together with why video is commonly the simplest medium to ship them
- How advisors can successfully ask for shopper referrals with out coming off as too ‘salesy’
We even have various articles on money circulation and spending:
- How advisors may help shoppers higher perceive the “why” of their spending habits
- Why a major variety of youthful People are affected by “cash dysmorphia” and the way advisors may help them see the truth of their funds
- An exploration of research-backed strategies for producing probably the most happiness in relation to spending cash, from ‘shopping for’ time to delaying consumption
We wrap up with 3 closing articles, all about saying “no”:
- How curating a shorter to-do listing may help people overcome “planning bias” and get extra accomplished on time
- Why saying “no” to invites and alternatives can unlock time for one’s highest priorities
- Experimental findings recommend that folks are inclined to overestimate how upset these providing an invite will probably be if the invitee decides to say no it, suggesting that people can hold extra free time of their schedule with out burning bridges with family and friends
Benefit from the ‘gentle’ studying!
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